KITSCH is a women-owned and independently funded American beauty brand that combines practicality, style, and sustainability. Founded in 2010, KITSCH is known for its innovative hair and beauty products that make everyday life easier – always without compromising on comfort or design.
The brand is particularly popular on TikTok and social media, thanks to its hit products such as curling bow sets and satin pillowcases. KITSCH focuses on ecological choices: many products use recycled materials, and the selection also includes plastic-free options.