The Hwarang' brand's mission is to create cosmetics that make your skin stronger and more beautiful. Just as exercise strengthens our bodies, using quality skincare products strengthens and revitalizes our skin.
The Korean name for Hwarang is made up of two words;화랑(pronounced “Hwarang”) and품(pronounced “poom”, meaning thing or item/product), which means the product of Hwarang. At the same time, the word hwarangpoom sounds similar to the Korean word hwajangpoom #한국어, which in turn means cosmetics.