About-Face is an American makeup brand founded by pop star Halsey in 2021. The brand was born from a love of art, color, and self-expression – and it shows in every product. About-Face breaks traditional beauty norms and encourages its users to boldly create their own style.
The brand's range includes iconic products like Matte Fluid Eye Paint, Shadowstick, Cheek Freak and The Performer Foundation, all designed to last a lifetime on stage – whether you're on stage or at home in front of the mirror. The products are known for their intense colour, long-wearing formulas and ease of use.
