About-Face is a makeup brand founded by the world-famous singer Halsey, which draws its inspiration from self-expression, creativity and aesthetics that break the boundaries of beauty. The brand is known for its bold and innovative products, which are designed to create spectacular and personal makeup looks. In the versatile selection, you will find intense and long-lasting makeup that offers unlimited possibilities for playing with makeup. About-Face believes that makeup is a powerful tool for self-expression, and encourages everyone to be boldly themselves and create their own rules of beauty.