Mascara that works in all weather, juicy lip tints, and bright foundation products are hit products in Korean makeup, combining high quality and good value for money.
What makes Korean makeup a phenomenon? And which products are praised for good reason? Scroll down to learn the ABCs of Korean makeup!
Korean makeup continues the bright and moisturized “glass skin” philosophy of skincare
At the core of Korean makeup is the idea of a natural and effortless result. The goal is not to cover the skin, but to emphasize its natural radiance.
A clear and flattering result comes into its own, rather than focusing on striking contours or a strong matte finish.
It’s no surprise that Korean makeup goes hand in hand with skincare. Many foundation products include skin-nourishing ingredients and sun protection. The ideal Korean makeup look is a light foundation, which blends like a second skin, a subtle glow on the cheeks, and softly blurred lips.
The color palette is also natural, yet playful. Pastel shades, soft pinks, and peachy and slightly lilac tones flatter many skin tones and work all year round.
