Japanese cosmetics have found their way into many makeup cabinets lately, but what explains their popularity? What does mochi skin mean? And why is rice wine sake a cornerstone of Japanese skincare ?
Let 's go on an armchair journey to explore Japanese cosmetics with guide Kiku-Masamune , who uses fermented rice wine in his products .
“Japanese skincare, or J-beauty, combines centuries-old traditions with modern skincare, with the goal of radiant, luminous, and soft porcelain-like skin.” 🌸
In Japanese skincare, prevention and brightening are the keys to beautiful skin
Like Korean tradition , Japanese skincare values preventative care and abundant hydration. But what many people don't know is that Japan has a long tradition of using sheet masks and natural ingredients, for example.
“The Japanese beauty ideal is about having even-toned, radiant, and luminous skin that looks beautiful even without makeup.”
Japanese cosmetics do not focus on correcting or covering up skin imperfections, but rather on prevention and supporting skin health. This is one of the secrets to radiant skin – careful skin care is an essential part of your daily routine.
Many people know the ideal of Korean cosmetics from the glassy “ glass ” skin ”, but the ideal of Japanese skincare is the so-called “ mochi skin”, which takes its name from a traditional Japanese rice cake. Mochi skin is matte, even, healthy-colored , and soft to the touch, like a harmonious mochi rice cake.
Brightening The effectiveness of beauty products is explained by gentle , naturally derived ingredients. Instead of using strong active ingredients, the focus is on moisturizing, protecting and strengthening the skin's natural protective layer.
Popular ingredients in Japanese cosmetics:
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Sake (rice wine) – brightens, moisturizes and evens out skin tone .
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Green tea – antioxidant and calming.
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Ginseng – revitalizes and renews the skin.
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Fungi, such as whitefly ( tremella fuciformis , snow mushroom ) - antioxidant-rich and moisturizing.
“ The secret behind Kiku-Masamunen products is the brightening and moisturizing sake.”
What is a Japanese skincare routine like?
A Japanese skincare routine can be built around a long, multi-step formula, or you can choose a more straightforward approach with a few products.
Japanese skin care example routine :
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Double cleanse – first an oil-based cleanser, then a water-based cleanser.
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Facial toner ( also called lotion) – restores the skin's moisture balance after cleansing.
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Serum – targeted intensive care for specific skin needs, such as treating blemishes or dullness.
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Moisturizer – an essential moisturizer that often has a light, gel- like texture.
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Sunscreen – an essential part of Japanese skincare, as sunscreen is an important protective and preventive product.
In addition , eye creams, targeted products and sheet masks are an essential part J -beauty a .
The iconic Kiku-Masamune Bring the superpowers of sake to your skin
If Japanese cosmetics are new to you , you will easily become familiar with j-beauty through the super popular Kiku-Masamunen products.
The brand is based on a traditional Japanese sake brewery of the same name, which was founded in 1659.
So it is not surprising that Kiku-Masamunen's products are based on sake. The brand utilizes the unique Junmai Ginjo-shu sake, which is full of vitamins and amino acids that are good for the skin. Thanks to fermentation, the rice extract is better absorbed into the skin, which means the effectiveness of the products is at its peak.
Sake has numerous benefits in skin care:
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Evens out and brightens skin tone and lightens pigment spots caused by sun, acne and aging. Sake contains kojic acid , which is used hyperpigmentation in treatment .
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Reduces signs of aging caused by free radicals.
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Reassure inflammations .
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Moisturizes and brightens .
“Popular Kiku-Masamunen products are especially lotions and emulsion-like moisturizers.”
A hit Japanese cosmetics product in the spotlight: Sake High Moist Skin Care Lotion
Sake High Moist Skin Care Lotion provides effective moisture in a gentle formula, with fermented rice extract helping to protect the skin and soothe irritation.
Suitable for many skin types, this toner is excellent for both morning and evening routines, as it absorbs quickly and is also suitable for layering.
Note the generous 500 ml packaging size: you can also use the facial toner to moisturize your body! 💦
Also check out these Kiku-Masamunen favorites:
Extra brightening Sake Bright Moist Skin Care Lotion
Deeply hydrating Sake Glossy Moist Skin Care Lotion
Check out the entire Kiku-Masamunen range here and add the best lessons from Japanese skincare to your routine! 🌸
